Blowin’ Away the Ice Cream Competition


When I started ProYo, I was inspired to create the ultimate nutritionally-balanced treat – food that everyone could eat, and would actually want to. I’m so proud to share that we’re giving our fans and retail partners what they’ve asked for – high protein, low-fat and low-calorie ice cream available in a variety of delicious flavors with a clean label that does not compromise taste or texture.

I could not be more pumped to be heading to Natural Products Expo West in Anaheim, Calif., this week to debut ProYo High Protein Low Fat Ice Creams. Delivering 10g of protein (35g per 14oz container) in every 120-calorie serving, along with only 2g of fat, these ice creams provide unrivaled levels of balanced nutrition along with an ice cream taste and texture that’ll blow away the better-for-you ice cream competition. Plus, like all ProYo products, our ice creams are made with clean, ingredients, including rBGH- and rBST-free milk. They’re also Non-GMO, Low Glycemic, and certified gluten-free and OU-D Kosher.

While you might have seen some players in the better-for-you ice cream category start to gain traction – 20 percent of consumers now buy premium ice cream – you may have also heard echoes of consumer dissatisfaction due to the presence of artificial ingredients, sweeteners, and/or a poor taste or texture in those brands. Time and again we’ve heard from store buyers and consumers alike how much our High Protein Smoothies actually tasted like ice cream, so we knew there was an opportunity to hit the market with a product that not only tasted awesome, but that also made no compromises on clean ingredients (there are no artificial colors or flavors, and no binders, gums or preservatives in ProYo) and offers the best, balanced nutrition possible. I could not be more proud of the resulting offering we’re now introducing.

Available in flavors you likely already love in ice cream, like Mint Chip, Dark Chocolate Toffee, Coconut and Dutch Chocolate, what I particularly love about these ice creams is that they’re not just for dessert. Sure, a scoop after dinner is one way to go, but I dare you to dig into a container for breakfast to help make a smoothie, or to enjoy some ProYo to recover from a workout instead of the same old stagnant protein bar. I hope you’ll be as delighted by the boundless opportunities as I am.

I’m like a kid in a candy store – a healthier candy store – as I’m seeing ProYo High Protein Low Fat Ice Creams hitting shelves in Kroger stores nationwide; and we’ll soon be in select Safeway regions, too. By summer, we hope to be nationwide. Make sure to keep an eye on our Store Finder to find out when ProYo High Protein Low Fat Ice Creams are available near you. Can’t wait? If you’re headed to Expo West, I invite you to come say hi in our booth #4652 in the Convention Center’s Hall D. We’d be more than happy to give you a taste!

Safe travels and see you in Anaheim.